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Frequently asked questions
Start by thinking about the tasks that users need to complete on your website or app.
A simple blog site probably doesn’t need much content design support. But if your users have to sign in, manage profiles or settings, make payments, search, sort, or filter items, upload and download data, etc... a content designer can almost certainly improve your bottom line.
If you’re not sure, send us your website for a free product roast. We’ll look at your service and send you some actionable tips. And if you don’t need our help, we’ll let you know.
Yes! We’re huge advocates for content modelling and building systems that scale.
We have experience creating content guidelines, reusable templates, and custom content components to fit into your design system. We can also help your team create AI-powered writing, customer support, and knowledge management assistants.
Both — but we’re usually closer to design.
We work with content teams to align on brand, voice, and tone.
But close collaboration with product designers, product managers, and engineers is essential because these teams create the interfaces we write for.
That’s why we do all of our work in Figma, using design system components to create pages and flows.
AI is great at proofreading and rewording, but that’s only a small part of UX writing and content design.
AI can’t really tell you what to say, how to organise information, or how to balance user and business needs.
We’re definitely not against automating content processes. In fact, we build automated content systems to help companies scale.
But AI is just one of many scaling tools that organisations can use, and it doesn’t replace the strategic, user-first thinking that human specialists bring to the table.
If you don’t believe us, ask OpenAI — they have a content design team!
Content designers (or UX writers) manage information delivery for digital products.
We write UI (user interface) copy, but we also decide what to write to meet user needs, and when and where to communicate each piece of information.
Content design:
- Increases task completion rates, conversion, and feature usage
- Reduces churn
- Reduces complaints and support tickets by improving error handling and general clarity
- Relieves designers, product managers, and engineers of writing tasks
UX writing focuses on microcopy (buttons, tooltips, error messages), while content design is more associated with planning user journeys and information architecture.
In practice, there's no real difference because most of us do both.